When a company decides on creating a unique cosmetic brand, the first thing to consider is the brand identity. It is a very important part of the makeup line and can become a critical aspect of the success of the product. A strong and recognizable brand identity will help in drawing attention to the product, get people talking and give the product an edge over its competitors.
A brand identity should include all visible elements associated with the product, including logos, fonts, colors and even the texture of product packaging. All of these elements should be thoughtfully chosen to capture the company’s purpose, character and core values and create an appropriate visual representation.
The first step in creating a brand identity is to create a logo. This could be a full logo design, a modified version of an existing logo or simply a wordmark. This will be the most memorable element on the product packaging, so it is important that it stands out, looks professional and can be easily associated with the company and its products.
The next thing to consider is the typeface used for the brand name and other information on the packaging. This should be a font that is attractive, clear and speaks to the personality of the brand. Different fonts can also be used for different product lines within the same brand, making it easier for customers to identify individual products.
Colors are also important in the creation of the cosmetic brand identity. A brand should have 1 to 2 main colors that are consistent throughout the packaging and other collateral. These colors should correlate with the overall design scheme and evoke the desired emotions.
The design of the product packaging can also be used to express the brand identity. Boxes, containers and labels should all be thoughtfully designed to reflect the brand’s core values and character. Special attention should be given to the textures used and the additional elements such as ribbons or holographic effects.
Finally, the contribution of digital media in successfully conveying the brand identity should not be overlooked. The proper design of the official website, social media accounts, product catalogues and other online content should also be taken into account when creating a unique cosmetic brand identity.
A successful brand identity has the power to make a brand memorable, recognizable, desirable and ultimately successful. A cosmetic brand is no different, so thoughtful and creative decisions regarding the brand identity need to be made to differentiate the product from its competitors.